Using customer satisfaction scores, metrics, and feedback, I developed personas and a customer journey map for GO Rail service. This work identified key journey stages, customer needs, friction points, and opportunities to enhance safety throughout the entire end-to-end customer experience.
Developed an interaction model through an in-depth analysis of customer experience pain points at Bramalea GO Station, integrating Voice of the Customer insights, fare and ridership data, and on-site visit findings.
This isometric illustration of Bramalea GO Station visualizes the customer journey within the station, focusing on payment and accessibility.
To uncover why customers prefer UP over GO at Bloor & Weston, I compared the journeys for both services through station and route assessments informed by customer shadowing, and developed a detailed profile to better understand this segment.
To support future station planning, I conducted a comparative analysis of station amenities across MTA (New York), JR East (Tokyo), and TransLink (Vancouver). I identified customer-facing amenities and accessibility features, using Generative AI tools to accelerate research and access documentation in foreign languages. This enabled broader benchmarking and informed comparisons with the amenities currently offered by Metrolinx.
As part of my Master’s-level Human-Centered Design course, I led a team collaboration with UHN Toronto Rehabilitation Institute to design a product for individuals managing type 1 and type 2 diabetes.
Our process included user and stakeholder interviews, persona development, participant photo diaries, and extensive secondary research to uncover key challenges faced by this community.
Leveraging these insights, I facilitated ideation sessions that resulted in proposing a specialized mattress tailored to the unique needs of people living with diabetes.
Click here for the Figma link to the final clickable prototype
Designed a dating app that aimed to surpass the shortcomings of popular dating apps such as Tinder and Bumble. From project brainstorming, user research to final concept, each stage of the design process to ensured cultivating new and innovating ideas to address existing pain points of the dating app experience.
Designed a concept for a rotating brush and makeup organizer tailored for small-space living, emphasizing compact design and efficient storage solutions.
Worked alongside product manager choosing colours for boys and girls organization lines. Using Photoshop, selected new colours and patterns for Back to School Line.
Pantone colours for boys: Ochre, Snow White, Black Iris, Pompeian Red, and Almond Milk
Pantone colours for girls: Violet Rose, Almond Milk and Faded Denim
Summer 2018 Internship
Personal project that combined fabric, wood and metal manufacturing processes such as silver soldering the metal leg frame, rabbit joining the arms to the back rest and making a custom made cushion. Used 3/4 diameter steel that was silver soldered and MIG welded. The tubes sticking upwards supported the back rest and had a 5 degree angle for comfort.
Designed One Drop, a pool and hot tub chemical measurer that allows users to accurately test pH levels and calculate precise chemical dosages. When paired with its app, it reduces cognitive load by automatically adjusting calculations for different pool or hot tub volumes and chemical types—whether powder or liquid. The app provides step-by-step guidance, showing how much chemical remains to be added and confirming when the full amount has been applied.
Created product renderings in SolidWorks and designed the app interface in Adobe Illustrator.
Using Adobe Illustrator created assembly instructions for Neatfreak products that ensured the least physically straining method possible.
Summer 2018 Internship
Group project that focused on clay modeling. I was able to sew faux leather and mesh with a seam of less than 1/4 inch seam and acquired a Porsche pin to create a helmet that fitted Porsche’s designs.
Second year project
SolidWorks modeling and rendering. Happy to say that these hooks have been recently manufactured!
Summer Internship 2018
Group project focusing on food safe plastics and vacuum forming. First used lathe to turn a cone then carved fine details being mindful of sharp points that could tear the plastic during the vacuum forming process.
Role: Team lead
2018
I reversed engineered a battery compartment of an electric toothbrush using Solidworks surfacing techniques. Later on I was able to 3D print to test for accuracy and fit in the toothbrush that it was originally modeled for. To read the full process and my learning along the way, use this link: https://docs.google.com/document/d/1W_yjj0FXt65-sq2SvsQhwPM2ed2DeKezQxmI-m6tz6A/edit?usp=sharing
2019
SolidWorks model and rendering
Summer Internship 2018
Winner of the 2017 Tulip Award, using a mix of paper modeling and drawing skills this storefront consisted of origami, painted and drawn tulips. I wanted to have a painterly and handmade feel to not only demonstrate my love for tulips but for one of the biggest events in Ottawa
Rhinoceros 3D and KeyShot
From Rhinoceros 3D, the watering can was placed into Keyshot to render it with the desired materials; in this case clear and opaque plastic. I then placed the watering can into a home setting to communicate to a potential user where and how the product looks and can be used. This rendering demonstrates how I wanted an abstract form that is not only functional but art
First year final deliverable
Group project where I independently made the wooden seat and contributed to the final design of the stool, cutting and tube bending. Processes included: Hydraulic feed metal cutting band saw, MIG welding, disk sanding, rotary drawing and 3D printing. Inspiration for the shape of the stool came from jellyfish and is why we decided on such an organic shape for the legs.
